8/16/2023 0 Comments Taltz copay card phone numberAt the same time, people are uninstalling apps at a higher rate than ever. Studies show that in the U.S., fewer users are downloading apps than ever before. Poor web engagement can’t be fixed by an app. What value is a PDF to a patient on a mobile device? Is your navigation forcing users to jump from site to site? You must anticipate the next step for each patient’s journey on their phones. Most pharma companies have a long way to go with regards to improving digital customer engagement and experience, in part because these companies aren’t thinking about a user experience beyond the desktop. The same study found that average session duration was also low, as was the number of pages viewed per session. These are sky-high bounce rates, meaning that users are not engaging with content and they’re leaving after viewing one page of a site. The study found high bounce rate levels across the board, on average a 65% bounce rate, with 14 websites reporting bounce rates of over 70% and 6 websites over 80%. This simply isn’t enough.Ī recent study reported by Novartis analyzed 26 websites across the pharma industry to understand bounce rates. Optimized access for your patients doesn’t come from creating responsive web pages for your patient services. It’s time to ask yourself the hard question: is your specialty pharma company focusing enough on access? Are you truly maximizing mobility? Responsive web pages aren’t the answer And accessibility is the make-or-break key to your PSP. If patients don’t find it easy to access your PSP website, your company’s ability to improve patient onboarding and adherence is limited. In this new world of closed or limited doctor visits, the way patients interact with your program is online. On average, only 20% of patient traffic to access PSP sites is via traditional channels of a desktop computer. Consistently we are seeing almost 80% of the people accessing patient support programs websites are coming via mobile web. Overall stats across the pharma industry show that is not the exception but the rule. On the other hand, a whopping 87% of Taltz’s traffic came from patients accessing the company’s PSP via the mobile web. Taltz by Eli Lilly and Companyĭuring that same period, an analysis of Taltz’s branded site showed quite similar results with only 13% of traffic coming from a desktop browser. The other 75% of traffic came from patients accessing the company’s PSP via the mobile device. Using third party data from Similarweb, you can immediately see the importance of accessibility: Otezla by Amgenīased on a 3 month analysis during 2021, only 25% of the traffic to the Otezla brand website came via desktop computer. And where that patient is in 2021 is all about mobile devices and connectivity.Īs an example, let’s analyze two blockbuster drugs from major manufacturers. Patient access to your programs is all about being accessible to where the patient is. This is why PSPs need to be, first and foremost, mobile. Regardless of the demographic, your patient’s lives have moved online and that life is now lived through the smartphone or tablet. The only common denominator of all of these places is this: patients are accessing your patient services on their phones. ![]() When they’re riding the bus or being driven back home. When they’re walking back to their car in the parking garage. When they’re checking out from the doctor’s office. When they’re in an exam room, waiting for the doctor. When they’re at the doctor’s office, sitting in the waiting room. Where do the other 80% access your PSP? Everywhere. ![]() Only a minority of your patients, about 20%, are accessing your PSP from the desktop at their home as we’ve come to expect. Reality check: the answer is none of the above. And, of course, they’re printing out the enrollment documents, signing them, and faxing them back.Ī lot of classic, common-sense options–so where do you believe most patients are accessing your PSP? Maybe they are checking out the co-pay card or looking at the glossy PDF brochure about “The Top Ten Things to Know” about their condition. They’re logging onto their desktop computers from the quiet of their homes. You’ve been told by “the experts” that once a patient has a prescription in hand, they go home and access your patient services in the same old predictable way. Pop quiz: How do you think most of your company’s patients are accessing your patient services?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |